The Importance of Studying Information Systems for a Marketing Student Research Paper

The Importance of Studying Information Systems for a Marketing Student - Research Paper Example It is concerned with activities such as planning, promotion, and selling of services or goods with the aim of satisfying the customer needs and meeting business objectives of an organization. According to my findings from the aforementioned interviews, slight changes in practice and theory of marketing over the years have had a great effect in reshaping companies. Consequently, these changes have also been evident information systems utilized in various business environments. Most companies in various industries have been faced with the problem of controlling the ever increasing volume of information. This is because of the rapidly expanding information processing requirements that are due to their competitive environments becoming more volatile and dynamic. In order for companies to be able to handle the increasing internal and external flow of information, it is important that they embrace and make good use of the opportunities offered by IS. Marketing information is no exceptions and thus managing such information by means of Information Technology is one of the most critical elements of efficient and effective marketing. Information related to marketing includes all terms of facts, date, view, opinion, policies and guidelines, which are necessary for making vital marketing decisions. This data is collected from competitors, customers, government sources, sales staff and other company staff, and from specialized sources and agencies.This will also enable them to improve quality too.... Consequently, these changes have also been evident information systems utilized in various business environments. Most companies in various industries have been face with the problem of controlling the ever increasing volume of information. This is because of the rapidly expanding information processing requirements that are due to their competitive environments becoming more volatile and dynamic. In order for companies to be able to handle the increasing internal and external flow of information, it is important that they embrace and make good use of the opportunities offered by IS. This will also enable them improve quality too. Marketing information is no exceptions and thus managing such information by means of Information Technology is one of the most critical elements of efficient and effective marketing. Information related to marketing includes all terms of facts, date, view, opinion, policies and guidelines, which are necessary in making vital marketing decisions. This data is collected from competitors, customers, government sources, sales staff and other company staff, and from specialized sources and agencies. Through the collection and sharing of such information and by utilizing it in promoting brand and corporate image, Information Systems offers new ways of ensuring improved internal efficiencies of a company. These systems allow for dynamic marketing communication between personnel in accounting, corporate planning, sales promotion and advertising, channels of distribution, product management, and direct sales. There are various types of Information system systems. They can first be classified based on the various levels of operations such as the operational level which requires an operation support information