Branding Assignment Example | Topics and Well Written Essays - 2000 words

Branding - Assignment Example The companies look at branding to create certain amount of awareness and reputation related to the product and the organization and places the firm at a better place in the market. The real value of brand comes from its ability to add values and delivering profit to the organization by creating loyalty among the customers. Branding is not only used in terms of marketing but also from the financial perspective. Getting the value recognition and image for the customers helps the organization to gain financial impact (Schatte, 2010; Clifton, 2010; Blackett and Boad, 1999; Franzen and Moriarty, 2008). This report focuses on the company Cinnabon Inc., that started its first operation in the year 1985 in the Sea Tac Mall. The company was specially known for its â€Å"world's best cinnamon roll†, which was prepared after the team found the best flavoured cinnamon in Indonesia and mastered the recipe (Cinnabon, Inc., 2012a). This company has grown into a world famous brand with its un matched craving appeal among the customers for their baked goods and various types of beverages. This report aims to design a branding strategy for Cinnabon Inc. Current branding strategy of Cinnabon Inc. Few decades ago Cinnabon Inc. ... bon to the distribution channel along with the varied range of products and at the same time making sure that the expanding brand of Cinnabon continuous to operate as an integrated and seamless whole (Fehrenbach, 2013; BusinessWire, 2013). Multi-Channel Operations Cinnabon Inc, does not operates as a one-dimensional brand that plays in just one segment or channel. They are into a multichannel business leading the brand across different channels and ensuring that every channel integrates with each other so that it can accelerate the brand image. Thus, the multichannel brand management successfully is the major challenge for the organization. The organization is currently operating in about 48 countries with over 900 franchises and is approaching towards the annual sales of about $1 billion (Fehrenbach, 2013; Goudreau, 2012). In recent years the organization has experienced a magnificent growth by creating and marketing new products that can looked through two new conduits such as lice nsed product that are sold by other outlets like fast-food restaurants and consumer packaged goods that are sold in grocery stores. Immediate consumption food services has been operating as the main channel through the franchise bakeries, which is the most common company’s face to the consumers; but now the company has planned to move towards few more newer channels like grocery retail and food service licensing (Thorn, 2013). Therefore, the main aim of Cinnabon Inc. at present to manage these multichannel operations such they mingle among themselves well and enhance the brand image of the organization. Protection of Brand Image Using multiple channels to make the products available to the consumer opens door to other challenges too like protecting the brand. According to Cole there are

Socio-Political Factors And Mental Health Essay

Socio-Political Factors And Mental Health - Essay Example Some of these factors include race, culture, ethnicity, gender, social class, and other similar factors. This double burden is referred to as double stigma (Corrigan et al. 2004; Rowe 2005). The double stigma does not only perpetuate the self-depreciation that patients experiences, but it also fortifies the public stigma that is manifested in the forms of discrimination, prejudice, and stereotyping against mentally ill patients. In this effect, double stigma heightens the negative impact of the stigma that mentally ill patients experience. Recognising the seriousness of the condition, this study will answer the question how socio-political factors may influence mental health? In attempting to answer the question, the study will focus only on one socio-political factor – ethnicity. This acts as a form of limitation and the focus needed in addressing the query of the study. Ethnicity is now used to indicate, â€Å"the different and unequal experiences of social groups with spec ific social attributes such as language, religion, and dress codes† (Giddens & Sutton 2010, p. 136). Ethnicity is necessary because it is one of the foundations of a person’s worldview (Sue & Sue 2003; Sumari & Jalal 2008). The motivation behind choosing ethnicity over other socio-political factors is the fact that one of the key aspects of contemporary society is pluralism and ethnicity is its concrete reality. In a pluralistic society, there is the increasing tendency that the minority group is viewed from the perspective of the majority group as they cohabit within the same physical space. This creates pressure since there are mark distinctions among ethnic groups. In this regard, ethnicity is pivotal in mental health because of the double stigma that patients in the minority group are experiencing. Its negative impact will continue if it is not consciously addressed. In addressing the problem of this study, the answer is drawn both from the experience of the service user and scholarly journals and books dealing with the issue of ethnicity and mental health. The Response Mental health practitioners have the ethical and moral obligation to respect the cultural context from where the patient is coming (Trimble & Fisher 2006). The increasing multicultural diversity of patients with mental illness increases the responsibility of mental health practitioners in providing the venue wherein the patient’s cultural heritage is included as an integral component in formulating accessible and quality therapy for the patient (Sue & Sue 2003). Nonetheless, it has been observed, there appears to be a gap between the theoretical knowledge of the role of ethnicity and the empirical belief justifying that health care providers have to respect the reality of ethnicity since some practitioners are reluctant to modify their current practices to accommodate ethnicity (Griner & Smith 2006). This situation amplifies the double stigma among ethnic groups. The Wes tern Approach of Self-Disclosure. PA, an Asian and one of the patients in the Community Health Centre, shares, â€Å"I do not understand why I have to tell somebody my fears, my thoughts, my delusions.